Consultative selling is all about taking the time to understand what your customer is looking for and by asking in-depth questions. This approach helps the customer see that by working together with you, they can achieve an even better outcome than they previously imagined.

 

A key way to get the customer to understand the importance of your role is by taking the time to teach the customer. The focus on teaching is all about helping them understand new information about their industry, how to do business, how to lead people, etc. It’s about helping them improve upon what they already do.